Structural Family Therapy free essay sample

| Structural family therapy is a model of treatment based on systems theory that was developed by Salvador Minuchin. Structural family therapy features emphasis is mostly on structural change as the main goal of therapy; it pays close attention to the individual but also acknowledges the importance of family in the healing process of the individual. Structural family therapy focuses on encouraging proactive healthy change within the family, with an emphasis on structure, subsystems, and boundaries. Family Structure is invisible set of rules that organize the ways family members relate to each other.Structure resists change. The therapist will essentially be a change agent to facilitate this reorganization (Minuchin, 1974). In addition to this, the therapist must be sensitive to the multicultural perspectives within a family during counseling. Including, cultural values, mores, beliefs, practices, race, ethnicity, religion, gender, level of acculturation, customs, mannerisms, special needs, behavioral expectations and expressions, and socioeconomic status. The families’ ability to access sociopolitical systems must also be taken into consideration. We will write a custom essay sample on Structural Family Therapy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Too often those from impoverished families are not able to access sociopolitical systems, such as therapy, when in need. When considering the impoverished, Waldegrave (2009) stated: Very few countries have been able to devise policy responses that adequately overcome the disadvantages single-parent households’ experience. They usually lack money and support to relieve their ongoing parental roles, and workplaces can be insensitive to the flexibility they require when children are sick or they are simply exhausted.They are often stigmatized by others for being single parents. When they arrive at counseling centers or other service providers, it is very important to recognize and address the contextual factors in their lives and avoid working on the symptoms of their distress out of context. (Waldegrave p. 10) Whether the members recognize it or not, every family has its own structure that is greatly influenced by cultural beliefs. One goal for the therapist is to determine what the structure is, and then decide whether it is problematic for the family or not.According to Minuchin (1974), â€Å"Family structure is the invisible set of functional demands that organizes the ways in which family members interact† (Minuchin p. 51). Additionally, Gladding (2007) suggested: In some families, structure is well organized in a hierarchical pattern and members easily Relate to one another. In other, there is little structure and few arrangements are provided by which family members can easily and meaningfully interact (Gladding p. 203).The essence of family structure is greatly influenced by culture; it defines the role of men and women, children, and it also create cross-generational influences unique to every family. In using this example of Asian American families, Brooks (2008) suggested: Families are organized with fathers as the figures in control and the mothers are subordinate to them. Mothers, however, take compete charge of the children, and so from a child’s point of view, mothers appear to be authority figures as well. Children are obligated to respect and obey these authoritative figures. (p. 103)Bowen theory is not about families, but more about life. Bowen emphasized that humans have more in common with other forms of protoplasm, and that traditional social science to emphasize differences have, increased our denial about what really makes us tick (Friedman p. 135). Murray Bowen was one of the original developers of mainstream family therapy. His approach is often referred to as Multigenerational (transgenerational or intergenerational) Family Therapy. His approach is more theory based than any other model we will consider. For Bowen, effective clinical practice followed from an effective theoretical orientation.Bowen and his associates introduced much of the mainstream language for family systems therapy, including concepts and clinical practice related to multigenerational assessment, family life-cycle development, ordinal birth position, genograms, triangles and triangulation, emotional cutoff, and differentiation of self: All of these ideas will be addressed below. Bowen began his training in a psychoanalytic model, and some of his ideas can be traced to that background. In fairness, Bowen would have seen his approach as a departure from psychoanalytic therapy. His approach operates on the premise that a family can best be understood when it is analyzed from at least a three-generation perspective, because a predictable pattern of interpersonal relationships connects the functioning of family members across generations. According to Bowen, the cause of an individuals problems can be understood only by viewing the role of the family as an emotional unit. A basic assumption in Bowen family therapy is that unresolved emotional fusion (or attachment) to ones family must be addressed if one hopes to achieve a mature and unique personality.Structural family therapy pays close attention to the roles family members play in the construction of a family and multigenerational pays attention to how the relationships affect each other. I connect closely with multigenerational family therapy and how it pays close attention to parents bringing children into their relationship and children including themselves to try to lower stress. Growing up in a somewh at dysfunctional family I lived this first hand, my parents constantly included me into their arguments, growing up I knew too much of my parents problems. This theory pays close attention to the harm in doing so.

User Engagement Metrics How to Apply Them to Boost Your SEO

User Engagement Metrics How to Apply Them to Boost Your SEO It feels great to rank on the first page of Google for your primary keywords. You get all the love with tons of organic traffic. Ranking on the first page is complicated, however. Brian Dean compiled a list of over 200 ranking factors  that Google uses.  If you’re serious about improving your search visibility, you need to find a way to attend to these factors. I know how challenging this can be. And not everyone is ready to put in the hard work. But what if I told  you that there’s a rather easier way to rank high in the organic results pages?  Would you be interested? No, I’m not going to teach you some blackhat techniques or a secret to hacking Google’s index. Can I be straight up with you? From my personal experience, I observed that the most credible way to improve search performance is by focusing on user engagement metrics.   From the chart below, you’ll notice that shares, engaged time, and comments are the core metrics  for measuring user engagement. Not backlinks or content length. If you play your cards right, you can reverse-engineer user engagement to rank higher, with or without any so-called powerful links. The guide below will show you how to do it. Download Your Free User Engagement Resource Bundle User engagement metrics are driven by strong content. Understanding those metrics requires strong knowledge of analytics tools. To help you apply the advice in this post, weve pulled together these free resources you can use: Five free Google Analytics Custom Reports that show when your social media and email content drive the most traffic to your site (in just a couple clicks). 2017 Content Calendar Template to help you schedule all your content for optimal engagement. Using Google Analytics to Create Smarter Content guide to help you create content readers want, based on real data. How to Apply Powerful User Engagement Metrics to Boost Your SEOWhy User Engagement Matters User engagement is determined by observing user’s behavior. What do they do after they land on your website? Where do they click? How much time do they spend on your website? Understanding user engagement metrics helps you see what works and what doesn’t work. It helps you see what users love on your website. It’s not just about content. Design matters, too. Why? Because great design creates a great first impression and gets better marketing results. According to The Design Council, through your design, you can increase brand visibility by 200%.   The same report also states that, "Shares in companies where design plays a critical role consistently outperform key stock market indicators by 200%," and that â€Å"for every $130 spent on design, businesses that are focused on design realized a $298 return.† Recommended Reading: How to Redesign Your Website (Like ) In 10+ Easy Steps How to Work With Designers With Authentic Advice From 's Designer How to Design the Best Blog Graphics With Free Tools and Design Theory For instance, consider bounce rate. If the bounce rate of a specific blog post is higher than the rest of the posts, this means your readers don't like it as much as they do the rest of the posts. To find the bounce rate for your posts and pages in Google Analytics, here’s that path to follow once you’re logged in: BEHAVIOR = Site Content = All Pages When the statistics load, you’ll see a column for the bounce rates: Similarly, if a post has exceptionally low bounce rate, it could mean that your audience is in love with it. All things being equal. I’m sure you’re asking, â€Å"but, what is a good bounce rate?† Well, the answer isn’t straightforward because we need to consider the industry, content quality, and so on. However, all hope isn’t lost yet. You can see the average bounce rate for different industries. Additionally, GoRocketFuel conducted an exclusive study  to determine what a good bounce rate is. According to their findings: â€Å"Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rate for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers- the 1% bounce rates. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. The low across all (including broken implementations) was 1.23%.† So when you find blog posts with a good bounce rate, replicate. Create similar posts that your readers will love again. Your chances of ranking higher in Google top pages are high, because Google appreciates  a web page with a low bounce rate. Recommended Reading: How to Create a Killer Content Strategy for Your New Blog The Ultimate Blog Writing Process to Create Killer Posts How to Promote Your Blog With 107 Content Promotion Tactics Determine What Users Are Doing On-site It’s high time you get to know what users are doing on your website. Neil Patel  identified five engagement factors that will affect influence your search engine rankings. These include: Traffic. This includes visitors from organic sources. Pageviews and bounce rate. Brand mentions. Mobile-responsive design. Technical SEO (structured for users). Other engagement metrics are: Clicks on internal and external links. Social shares. Scroll depth. Form submissions.Are you paying attention to these important user engagement signals?Note:  All of these metrics and factors don’t influence search rankings at the same time. Most website owners and SEOs find it hard to rank higher in Google when they try to manipulate search rankings. But the truth is, SEO  Ã¢â‚¬â€œ as daunting and complicated as it may seem – still boils down to one simple practice: provide value. The illustration below  shows that the more value you provide, the more of it you’ll get. Source: HubSpot Good #SEO boils down to one simple practice: providing value.According to Search Engine Watch, the correlation between user engagement metrics (i.e., time on site, bounce rate and average pages per visit) and search engine ranking reveals that not all the signals are equally important. These user engagement metrics can be accessed from Google Analytics. This will help you identify the best performing landing pages on your website. These engagement metrics are the results of user’s behavior while on your website. To see these metrics in your Google Analytics account go to: Acquisition - All Traffic - Channels When you’ve identified your best performing landing pages, you need to install a heat map script  so that you can study the user behavior properly. To find your best performing landing pages, follow this path in Google Analytics: Behavior = Site Content = Landing Pages Here's how to find your best-performing landing pages using Google Analytics:Use Heatmaps to Understand Vantage Positioning A heat map tool like Crazy Egg  can show you the exact sections of your website that users are clicking and why? It uses mouse-tracking to determine scroll and clicks. To fully understand what users do on your website, where they click, how deep they scroll, and what they don’t like, you have to use heatmaps- it gives you better insights about users. Source: Piktochart For instance, you saw five pages in Google Analytics with below average bounce rates. At that point, you should ask yourself, â€Å"why do people like these pages more than other pages on the same website?† Do they like the video? Or the infographic? Or the GIFs or something else? This is where a heat map tool gets the job done. You can determine the following using a heat map: How users move their mouse on any given page. Do they move their mouse on the title and images? A click map shows where users click on the page. Are they clicking the new video that you just created? Scroll maps show how deep users scroll. It’s one of the best user engagement metrics that show the point users exit the page. This makes it easier to adjust the length of your page. For a demonstration of CrazyEgg and how to use it to interpret your website data, see the Koozai Guide to Using CrazyEgg. This information,  alongside data from Google Analytics will help you identify the most interactive parts on the best-performing pages. When you’re armed with such insights about your users, it’s easy to create compelling content that will improve your search visibility. Based on Google Analytics and your heatmaps, you can determine what type of content is most suitable for your audience. Lim Cheng Soon  used heatmaps  to track the user behavior on Pair’s landing page (now rebranded as Couple). Here’s what  the homepage looked like  before: Now, see what their  heatmap revealed: The navigation bar at the top left was getting more clicks than the conversion button. It was a distraction. Though they were getting a decent traffic on the homepage, pageviews were counting, and everything was working fine. But they weren’t getting as many downloads as expected. So, Lim removed the navigation bar and conversion rate quickly increased by 12%. He also removed the ‘download for free’ text above the button and it increased conversion rate by an additional 10%. Create More Interactive Content If you want to increase user’s time on your website, you need to add more interaction to your content. You could add interactive infographics  to your post, or embed quizzes. However, there are two forms of interactive content  that truly boost engagement. These include: a).   Calculators: Integrating a simple calculator into your written content can improve your content’s perceived value and take your engagement to the roof. For example, SilkRoad, a HR software for Talent Management created a calculator  to show prospective clients they could become more productive and save with its employee onboarding automation solution. Within 3 months, the company saw an increase in lead generation and content engagement. You'll need to work with your development team to make something like this happen. However, the results are worth it. b).   Interactive video: Video marketing still works. Data from Convince and Convert  shows that audiences are 10x more likely to engage with video content. Sadly, they’re still a static medium, which means that you have a lot of opportunities right now to make your videos interactive. But how? In an interactive video, you’re giving viewers the opportunity to participate in your video as opposed to just viewing it. You could add interactive hotspots so that a viewer can click to learn more about the person, an event, or a topic. Some of the handy tools that you can use to create interactive videos are: Wirewax Thinglink RaptMedia Truth is, interactive videos can quickly improve your audience’s perception of your brand. Interactive videos can quickly improve your audience’s perception of your brand.According to Tom Whatley: â€Å"One of the best examples of interactive video I've seen is the Guardian's "Seven Digital Deadly Sins." In it, viewers can explore the stories of seven users of digital media and how it affects their lives. A 'burger menu' to the side adds to the user interface, and there are several "easter eggs" in the form of one-question surveys that show real-time stats.† Here's a quick look at it: Recommended Reading: How to Make a Video Content Marketing Strategy To Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way When you’re looking to create more engagement on your page, adding more interactivity can help. But again, it comes after studying your users closely using tools. Statistics  show that interactive content converts better than passive content. In the study, interactive content converted more than 70% of buyers while the passive content only converted 36% of buyers. Two of the reasons why most people don’t build interaction into their content is because they don’t know what type of interactive content to create that users will love. This challenge can be solved using Google Analytics and heatmaps. What #interactive #content will your audience love? Find out with Google Analytics and @CrazyEgg:To get started, you can create different forms of interactive content with these tools: Qzzr: A simple tool for creating online quizzes for free. SnapApp: It’s a powerful content platform which allows you to turn static content (e.g., PDF document) into an interactive slide presentation). Mapme: Build interactive maps with videos, words, and photos. Infogr.am: Use this tool to create interactive infographics and charts. Once you start creating interactive content, your audience will start engaging with it at a better level. And because Google follows users, your web page will start to gain more visibility in the organic search. Don’t just create any type of content. But rather, make content marketing  decisions based on the feedback from your best-performing content which you found on Google Analytics. It must be based on what your audience is already engaging with. For instance, if feedback from analytics and heat maps reveal that infographics perform better than text. You'd then want to create more infographics to engage with your readers. Recommended Reading: How to Make an Infographic in 7 Easy Steps Craft Beneficial Headlines, Not Clickbait You can use user engagement metrics and insights from Google Analytics and heatmaps to write better headlines. Here’s how. Let’s assume that one of your best performing landing pages has this headline: 12 Smart Ways To Launch a Successful Online Course Then all things being equal, your readers are telling you that they prefer ‘number headlines.’ So, you’re expected to create more of them. If that’s the case, then your subsequent posts might read thus: 11 Product Launch Tools That I Use Every Time 7 Steps To Hack a Winning Product Idea 3 Must-Have Pricing Strategies You Should Adopt More importantly, you can get more clicks on your headlines if you make them beneficial. According to Brian Clark, 8 out of 10 people  will click on your headline. Real headlines that offer value is what you should craft for your interactive content. Clickbait headlines may seem to do the trick, but they will only cause search users to bounce the moment they land on your page and discover that you’ve tricked them. This is not what you want, right? Here are a few techniques to help you write headlines: Make them benefit-driven.  Clearly state the benefit that the readers will get from the content. Here are some examples of such headlines: 7 Ways To Get Your First 1,000 Email Subscribers Here’s another example from Neil Patel’s blog: Keep headlines descriptive. Inappropriate, ambiguous, and unclear headlines might send untargeted traffic to your page. Use A/B test  to prove your best headlines. Optimize headlines. Include a keyword in the headline that will help you drive traffic from search engines. Bonus Tip: Use 's free Headline Analyzer to make sure every headline you write is a winner. A killer headline combined with the content that your users and search engines have shown great interest in initially will rank exceptionally well in search engines. A killer headline + content your users want = search rankings.This type of content doesn’t need a lot of backlinks to rank. As long as users like the content, they’ll share it, and Google will naturally rank it. Maybe not on the first page right away, but as the user engagement increases, this page will climb to the top. More so, if users like it so much, they’ll link to it as well. So, you may not be out to build links, but you’ll earn them nonetheless. Recommended Reading: How to Write Awesome Social Media Headlines Your Audience Will Love How to Write Emotional Headlines That Get More Shares How to Write Headlines That Drive Traffic, Shares, and Search Results How Will You Use User Engagement Metrics to Create Better Content? Focusing on your users and what interests them is truly the best way to create content that ranks highly in Google organic pages. It may seem like a lot of work, and it’s true, but if you dare to listen to your audience more it becomes a lot easier to answer their questions.

Is torture ever Acceptable Essay Example | Topics and Well Written Essays - 750 words

Is torture ever Acceptable - Essay Example The paper tells that the idea of torturing someone takes one to guess the account of investigative authorities. Torture is mostly done for the purpose of getting useful information which might be involved with a crime. Avid investigation through the aid of torture can lead to help saving lives and property. But at the same time, torturing someone who is not aware of the desired information will be an illegal attempt as it will violate rights of the individual. Proponents of torture being accepted as a legal way claim that torture is the only way to get the information from the criminals. It should be noted that criminals can be very dangerous as they plan brutal attacks on the innocent just for their interest. In such cases, investigative teams have no other options but to torture the suspected so that they can get the information regarding any mishap (Ball and Gready). This will not just save the private property but also save lives of people. If criminals will be aware of the fact that they can be brutally tortured then they are most likely to avoid their wrongdoings. This could be a threat to the criminal gangs who will have clear idea as to being charged for death penalty as a result of information being released by gang members for being tortured. The opponents on the other hand consider torture to be a morally incorrect approach to get the information from the suspects. It has been argument that at times the suspect can be someone who is not aware of the issue.... It should be noted that the proponents of the torture being acceptable have made use of the word intensity in the debate many times. This means that the investigative teams have been using a certain degree of torture to get the information necessary for the execution of the case. Most notably, it has been stated that criminals are not killed for the need of information but they are rather beaten to some intensity (Huggins). This intensity of torture can vary from one case to another. The proponents believe that by such a claim, it becomes easy to understand that torture is a way to threaten a criminal to surrender to the police and help them in defusing any criminal plan which may affect people and property (DesAutels and Walker). Thus, from the above debate it can be said that the use of torture as a tool by the investigative is effective in getting necessary information for any terrorist’s attacks or some other criminal planning that will affect the humans and property. But on the other hand, many people have debated that usage of torture as a tool can be unfair in terms of morals and ethics. It is thus suggested that a certain degree of torture should be done. It is very important to get information from the criminals in case of saving lives of innocent people. It is thus understandable that one life at stake is better than putting many other innocent lives on stakes. It is also suggested that the intensity of the torture is confined to certain degree. The mental threat is considered effective in changing the minds of the criminals. Another most important postulate that needs understanding and attention of the investigative teams is that suspects must not be innocent people. Torturing an innocent

WilaSeldons Leadership at Tides Centre Essay Example | Topics and Well Written Essays - 2250 words

WilaSeldons Leadership at Tides Centre - Essay Example One of the critical aspects of organizational excellence involves effective leadership in an organization. This assumes critical significance considering the fact that leadership provides the long term vision to the organization and also helps formulate a roadmap to success (Yukl, 2007, p.445). In real life there is considerable number of examples of the manner in which effective leadership has been able to generate competitive edge. This includes the likes of individuals like Steve Jobs (founder of Apple), William and Sergy Page (Google), NR Narayana Murthy (Infosys) who have shown how an effective leadership can help bring about a growth momentum for any organization (Maak & Pless, 2006, p.5-8). The aspect of leadership has been a subject matter of great academic research in various areas. There have been many leadership theories including behavioral theories, contingency theories trait as well as power and influence theories that define and classify various kinds of leaders with t heir style of leadership in an organization (Kinicki & Kreitner, 2009, p.348). The case analysis of Tides center reveals a democratic style of leadership of Wila Seldon at Tides center. A democratic leadership style involves a leader making decisions on the basis of consultations with other team members. These types of leaders seek inputs from various quarters of the organization before making a crucial decision. In other words a democratic leader takes into account the views and sentiments of the entire organization while undertaking a major decision in the organization. A democratic leader tries to ensure encourage the entire organization in the decision making process (Daft & Lane, 2007, p.44). The analysis of the leadership qualities of Wila Seldon reveals a significant correlation with the traits of the democratic leader mentioned above. In the case it was quite evident that in all her stints as a leader, where she always tried to involve the entire organization with regards to crucial decision making for the organization. The case study shows that while assuming charge at Tides center Wila Seldon instead of making decisions like an autocratic leader chose to take the employees views into account. The initiation of teams like M team, strategic management team also shows that the CEO tried to ensure that decision making and learning has a bottom up approach. This is quite contra from the perspective of an autocratic or a Laissez faire type of leaders who normally take up decisions without consulting others and do not take an active role in the decision making and leave it to the responsibility of others (Wood, 2011, p.255). Wila Seldon also displays democratic leadership straits even in cases like the introduction of the 360 degree appraisal system for measuring employee performance at the organization as well as to the decision of referring projects as customers. Unlike an autocratic leader who imposes his/her decisions on their subordinates, Wila Seldon acted as a true democratic leader when she even took views of the employees who were opposing the decision. The CEO did not act in a haste and imposed decisions but tried to indulge into a democratic decision making process. This has helped in employees getting greater responsibilities and also to the fact that employees started to think out of the box solutions. This type of leadership skill was extremely important for an organization like Tide that was in the midst of a severe crisis in business whose revamp required comprehensive and extra efforts apart from an inner drive to propel the organization towards growth. The democratic lead

Managerial Economics - Traded Firm and the Global Competition Research Paper

Managerial Economics - Traded Firm and the Global Competition - Research Paper Example In the leisure market due to the availability of large aircraft like Boeing 747 has made it very convenient and affordable for the common people for travelling and exploring new destinations for luxury purposes as well as business needs (The Airline Industry, 2012). With enormous growth in the airline industry the governments of many developing countries are reaping mammoth benefits and utilizing those benefits in spurring massive development in different sectors of the economy (The Airline Industry, 2012). But with this extensive growth many new potential competitors (airlines companies) are infiltrating the industry and there exists cut throat competition. The companies who are thriving in the industry are developing and implementing strategies on a daily basis for gaining competitive edge over one another. The company who loses its edge comes out of the market and has to shut down its business operations. The airlines industry is almost a perfectly competitive market where each pl ayers influence is minimal. The paper will discuss the market dynamics of Etihad airlines which is an Asian airline with the price elasticity of its products, cost structure, strategic decisions and recommendations which will allow the company to strive in this highly competitive airlines market. Propulsive expansion in the Asian airline industry As Etihad airline is an Asian airline and so highlight will be entailed on the current Asian airline industry. The Asian airlines industry despite of some exceptions have encountered tremendous recovery from the year 2008/2009 which was predominated by deep recession which adversely affected the global demand for air travel and air freight. There has been an escalated expansion in the numbers of passengers, premium travels and so on. The load factors of Asia Pacific airlines have recovered and have surpassed the peak levels of 2007. A large part of this can be attributed to the cautious move made by these airline companies in reinstating th e capacities cut during the economic downturn. This has led the industry to either raise ticket or the cargo charges or that of reducing the discounts previously offered. The rise in the number of passengers and higher traffic has yielded positive results reflecting in the operating profits for most of the airlines. Although the hike in the jet fuel prices have been a symptom of worry for the airlines. Since the year 2009, the price of the jet fuel has multiplied around two times keeping in line with the rise in the price of the crude oil. Higher fuel prices are indeed an important constraint which hampers the present profitability as well as the future growth trajectory of the companies (Seah & Yusof, 2010, p.1). Etihad airways -Legacy Etihad Airways is a national airline of United Arab Emirates. In eight years the airline company has been able to establish itself as one of the world’s leading airlines company. The airlines company was established by Royal (Amiri) Decree in July 2003 and has been able to establish itself as fastest growing in the commercial aviation history. The airline’s fleet of around 66 aircrafts has the operation capacity of 1000 flights per week. The airline provides serves unparalleled network of around 84 passengers and cargo destinations in areas like Middle East, Africa, Asia, Australia and North America. The company also owns around 30 percent of airberlin which is the sixth largest carrier and 40 percent of Air Seychelles. The

Is The Internet Destroying Tv Media Essay

Is The Internet Destroying Tv Media Essay Is the Internet demolishes the television industry or not? Internet is a way of communication betwixt the people belong from one or different countries of the world. It is a universal system betwixt the computers connected with eachother. Whereas television is also a source of communication but it is somewhat restricted as compare to internet in many aspects, but there are some pros and some cons of these restrictions discussed later on in the paper. Television is a device on which we see the videos that are transmitted in the form of signals through television stations. Critics said that the television industry is now at verge where five years earlier newspaper industry was standing, and now newspaper industry lose its market because people prefer to catch all the information on the internet. But for newspaper people have to pay some price but if they read the news on the internet then they do not have to pay extra price because they already have the internet connection. But there is much difference betwixt the television and the newspaper industry, news can be read on the internet, no doubt the fashion shows, dramas, films are all available on the internet but to see all that on the television, has its own charm. It is depicted that television industry is not taking the issue seriously, just like the affected newspaper industry, they bragged on the basis of their revenues and earnings. Now before proceeding further, there comes a question across the mind that either the television industry cannot perceive that challenge or they want to close their eyes. Basically there are brain barriers and because of these barriers we cannot judge the right path and if judge then we cannot follow that path, we can quote the example of Motorola and Nokia in this regard. Again comes to the point that what is the ground behind this topic. Everyone looks for ease and for its wellbeing, so he/she always prefer, who becomes able to take care and fulfill his/her demands. Business models on which television industry works from its existence is that there must be no other option for the people besides the television for entertainment purposes. Now as the videos and documentaries are the basis on the base of which television industry makes business, so they ever never wants that these contents must be available from some other source. There must be no alternative other than television for employers to advertize their products. Cable operators are allowed to transmit their programs. Besides this all television companies made check points in the path of cables and they spend a lot of money in order to make it sure that either all the restrictions are followed at that check points or not. Now look at the other side a lot of new options are available for the people for entertainment and creativity purposes on the internet. As on the internet mini games are available and besides this many social sites are present on the internet and on these sites you become interconnect with a lot of people belonging from all the regions, cultures and religions of the world. On these social sites you share your views and ideas with your friends and with the other people and have a lot more fun than just seeing the programs on the television. Because here you receives a sudden response of your thoughts and the questions raised in your minds from the people you care for. Beside this a lot more things are available on these sites for passing time and making fun, these sites are like Facebook, Tagged, Orkut etc. All the programs dramas and television shows are now available on the internet on the sites like YouTube, Googlevideo, Hulu, Netflix etc. On television there is restriction that everyone has to watch the program on its time and if time passed then you cannot watch that particular episode of that drama. But on the internet there is no time scheduling, whenever you have some time free and you want to have some entertainment then sit in front of your computer system and log onto the desired site and see the episode that you want or whatever other you want to see. Besides this many other videos like movies and shows are uploaded on the internet and if not bragging then whatever you want is available on the internet. If we come from entertainment side to education side then also there is no competitor that provides more help to the students. All type of books, scholarly articles, research papers and software are present on the internet. It can be said that someone using internet finds all he/she wants from education point of view to entertainment point of view, theres no need to go here and there. If simply said then there is no need to run behind the useless options. Keeping in view all these factors television industry responds to this situation by taking some turns, like the viewers should have choice and their views gets importance that which program they want to see and which not. Time schedule of the admired shows are changed so that they will be played on that time on which most of the viewer ship is available. Television industry owners start a plan that every program that runs on the television set is made available for downloading and available up to 24 hours. Educational programs are s tarted that also constitute video libraries and scholars guidance online. But besides this, who wants to pay such high licensing fees for television sets, whereas they do not have to see all the programs, in the Finland the licensing fee is betwixt 224.30 to 232.20 euro per month. Because of Satellite technology internet is available all over the world. Therefore, why someone restrict his/herself to see only 5, 10 or 50 channels? Now no matter where you are, either you are in home or you are travelling, you can see millions of television channels on your mobile set. It cannot be said that the producers or fun creators are demolished, because if they have talent and capabilities then they can post their creations to YouTube and make money, and many of the people do that. NO doubt that television remains as a decoration piece for the bed rooms, guest rooms and it considers as a symbol that provides a time in which all the members of a family sit together and watch the program but now internet gradually makes television existence unnecessary in the homes. One of the main reasons that why people love internet or give internet priority over the television is because of time. Somehow it is discussed earlier that internet can be used according to the time schedule that you made but television cannot be watched according to your time schedule. You should have to change your time table according to the programs you want to watch on the television. This is a big reason, we live in the age of machines and to exist in this world everyone have to behave like a machine otherwise someone other push him aside and takes his/her place. So in this busy schedule no one have enough time to spare in order to watch the television program and feel free. But besides this incase of internet, whenever he/she found some extra or spare time he/she sit in front of personal computer and log onto his/her desired site and watch what he/she wants to see or read newspapers, journals, blogs, play games and many other things to do. On these sites like hulu, every episode of every show that runs on the television is present. Recording shows present on these sites unlike on the television in which many commercials are present that makes the mood off, includes some commercials not with more than thirty second play time. According to a common observation YouTube is considered better among the people or viewers as compares to the television. Now, why it is better? It is better because just on one site everyone can find, whatever he/she wants. On this site every type of video include music programs, recorded and live programs of every singer, dramas and fashion shows in short all that, someone can thinks of is in front of him/her. Then who goes and sit in front of television to see the program. Every program that runs on television, after sometime usually less than one and a half day is posted and can be seen on the YouTube. Internet no doubt adversely affects the television industry, because televisions programs are present on their sites, on some sites you can see live television channels. Now when something is available all the time on the internet and everyone is sure about this, then who view that program on the television. So television industries acclaim their rights. On television most of the programs are telecasted two or three times for the viewers that who cannot see the program one time can see it again. But now if that program is found on the internet sites before its repeat telecast on the television then who see that episode. Now when the advertising companies, who give their adds to the television industries for the advertisement comes to know that this television has no viewership then they take their ads back from them and give to others. So it is a matter to worry about because no ads means no money to the television companies from this side and they cannot survive on the license fees. Internet is becoming a platform for the international businesses today and millions of ads are present on the internet on various sites. On the internet illegal or corrupt businesses is on its peak. There are lots of techniques available to cheat the people on the internet, because on internet you are not face to face with the people, whom you in contact and you can easily deceive the other person. The u torrents and bit torrents sites from which people download movies are illegal sites that cause damage to the film and television industry in millions of dollars. Because earlier when movies are released then people watched that movie in the cinema, on television and after that they purchased compact discs and digital video discs to see the movie. But now majority of the people do not go cinema and wait that when it is available on the internet. Similarly television sites available on the internet basically steal the data from televisions and illegally posted it on the internet. So te levision industries want that there must be restrict copyright laws and no one can dare to forbid those laws. Digital Rights Management (DRM) scheme is established and television industry invested a lot of money on this but no gain. This scheme restricts downloads from the illegal television sites but in spite of all this television industry squander billions of dollars because of piracy. Besides all this if television industry has to survive, then they should build their own site on which one can see the live programs. And all the programs that are being played, their saved copies must be present on the site, so that if someone misses that particular episode then they can watch it on some other time. Advertisements should be less and of short duration during the drama or show because it takes away all the charm. Advertisements must be creative that gains the attention of everyone and no one get bored. The dramas and shows must be consists of less episodes, and the time and routine of programs must be arranged by the people who go into the communities and perceive ideas from the viewers that on which time which program should be telecasted. In order to protect their selves, owners of television industries must have to take all matters seriously and be keen to sort out solution for these problems otherwise this mighty flood of internet sweep away all of them. In last it is concluded that, internet destroying the television. Internet offers so much diversity that no one can leave it. Internet becomes the need of time; everyone who wants to succeed in this life must have solid know how about internet. Internet gains the attention of people from all walks of life just because of its diversity. A student gets notes, books, research papers and a lot more knowledge regarding his/her particular subject on the internet. A businessman can found a lot of skills, techniques and paths to improve his/her business. Nowadays online business moves forward to wrap the whole world. Similarly musicians, and for those who just login to entertain their selves, internet equips all what they need. So in short it can be said that oneself sit in front of his/her personal computer and open the internet interface then he/she explore whole new world, in which he/she can visit wherever he/she wants. Now there is so much charm present in it that you lost yourself when you use internet. More precisely it can be said that people become internet worms. Whereas in case of television, it cannot be said that television has no popularity but its popularity is decreasing day by day and might be the reason is that people gets the alternative path. Because this is the nature of human beings that wherever they see some more lightening they go there. Similar is the case here, as discussed above that television has no such type of options, as offered by the internet. So people use internet because whatever they see on the television is now available on the internet, but the videos, information and options available on the internet is not in television. So automatically the side of internet becomes heavy. And gradually internet took away the business of television industries. But internet is just like a sea in which all sort of information, and all type of videos either they are good or not present. Now it is on the users that how much he/she is mature. For example internet offers option of chat and various sites allowed this as MSN, Yahoo, Facebook, Tagged and soft-wares like Skype and many more. But it depends on a particular person that he/she used these benefits in the positive way or not, like he/she interacts with his/her colleagues or classmates for discussing something relating to business or education, or he/she only chitchat with others or make others fool. This is behind approach to discuss pros and cons of internet in this paper, but just to make it clear that no doubt television industry is destroyed by the internet, but everything can be seen from two perspectives, and after seeing both sides one must have to decide that either this is wrong or not. Television industry besides some disadvantages has the advantage that all the programs telecasted on it are watchable with family members and as no one can change their schedule therefore habit to manage time is developed. And as no one can proceed forward or backward the program according to his/her will, so a sense is developed that it is impossible that everything in the life is according to our will so we have to control ourselves. But whatever the results, circumstances and facts told that the future is of internet, no television, no radio, no newspaper can compete with the internet technology. WORK CITED Keen, Andrew. The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of todays user-generated media are destroying our economy, our culture, and our values . Reprint Edition. . :Broadway Business. 2008. STELTER, BRIAN . In TV Versus Internet, TV Still Wins. New york times. 18 Oct, 2007. , Web. 27 April, 2010. . Nicholas, David . The Internet:its impact and evaluation . First. . London, UK:Aslib/IMI. 2000. Print.

Superman - All American Essay -- essays research papers

Superman, All-American Hero Gary Engle describes Superman as the ultimate American, â€Å"Superman is the greatest American hero† (Engle, 677). After reading three comic books I notice an occurring theme of wanting to protect what is good, even though the comic books chosen span over eleven years. Several distinct things to Superman’s personality are his cape, the respect he has for others, the respect others have for him, his intelligence, his protection of all life and what is right, his origin, and the sacrifices he makes. Superman is considered to be the greatest American hero of all time. The Superman epic has gone on for years and years; yet the story line has always remained the same: The core of American myth is Superman consists of a few basic facts that remain unchanged throughout the infinitely varied ways in which the myth is told – facts with which everyone is familiar, however marginal their knowledge of the story. Superman is an orphan rocketed to Earth when his native planet Krypton explodes; he lands near Smallville and is adopted by Jonathan and Martha Kent, who inculcate in him their American middle-class ethic; as an adult he migrates to Metropolis there he defends America – no, the world! no, the universe – from all evil and harm while playing a romantic game in which, as Clark Kent, he hopelessly pursues Superman, who remains aloof until such time as Lois proves worthy of him by falling in live with his feigned identity as a weakling. That’s it. (Engle, 678). This is the same in any tale of Superman, the same occurring theme. This adds character to Superman, and explains why he is so all-American. Firstly, Superman is an alien, to the United States and to the world. But is he really that different from you and me? We are all descended from people who were immigrants to America. Engle writes: â€Å"All Americans have immediate sense of their origins elsewhere† (Engle, 678). So doesn’t it make sense that everyone that fights or works for our natural freedoms are aliens, the soldiers, the doctors, the teachers, and Superman himself? â€Å"Like the peoples of the nation whose values he defends, Superman is an alien† (Engle, 678). Like all aliens the reason for coming to this country is to make something better of ones self. Where one may run any kind of business they please and not worry about someone else intervening because they simply can. Superman ... ..., to stand up and fight for what he/she believes in. Superman finally kills the creature but in the process end up dying himself. This is the sacrifice Superman makes for his people: he loses his life and his true love Lois. But it was all worth it in his eyes because he was protector of his nation. Superman had many things going for him, his invincibility against the humans, his strength, and most of all his love for Lois Lane. Superman could have easily fled and would have never been seen or herd from again. But to him America was worth his sacrifice of everything he has, including his life. Any true American is expected to sacrifice his life for his country. Superman is an astonishing being. His self-sacrifice presents an ideal of what any soldier should do for his country. His politeness is an ideal for how every person should behave. His ability not to overreact is an example of what to be like in a dangerous situation. Superman is a glorified all-American and would do anything for the people. He goes beyond the call of duty to make life easier on at least one other person. Without a doubt everyone should know why Superman is considered the greatest American hero of all time.

Develop Systems Essay

Unit 501 – use and develop systems that promote communication Learning outcome 1. Be able to address the range of communication requirements in own role. 1.1 Review the range of groups and individuals whose communication needs must be addressed in own job role. Individuals who have communication problems need support to enable them to express themselves effectively. Therefore it is vitally important in a managerial or senior role to both be aware of the individuals preferred method of communication and also to support this method effectively. Communication is a basic human right highlighted in the human rights act 1998 where it states that all individuals have the right to ‘freedom of expression’ therefore it is each person’s right to communicate their needs and preferences using their chosen method. If an individual were unable to communicate effectively or were denied the support to do so then they would essentially be denied their freedom of expression and would be withholding a basic human need and right. In residential child care there are a number of groups of people which communication may present challenges. Although they are presented as groups for the purpose of this learning outcome, each person should be treated as an individual and their communication needs assessed and addressed accordingly. As communication is a reciprocal process around 80% of communication is non-verbal which includes facial expression, posture and eye contact as well as the spoken word. Read more:  Use and Develop Systems That Promote Communication Essay Autism Individuals with autism have communication disorders which can make it difficult to communicate and interact with their environment. For example echolalia, which is repeating words spoken to them without knowing or understanding them, using phrases out of context and misreading others non-verbal cues. Also, lack of eye contact and limited ability to initiate and sustain interactions due to a limited concentration span. Learning disabilities A vast percentage of individuals with a learning disability have some form of specific communication need and can be affected on a scale from mild to severe. Emotional and behavioural difficulties (EBD) People who have EBD may not present with any noticeable communication difficulties per se but certain tones, volume or non-verbal actions may act as a barrier to communication and should be noted as a particular action could act as a trigger and potentially cause emotional distress. 1.2 Explain how to support effective communication within own job role In a managerial or senior role it is imperative to support and promote effective communication within the workplace both with the service users and the staff. This is established through firstly assessing the needs and then providing the appropriate support which would meet those needs and overcome any potential barriers to effective communication, thus promoting the individuals rights to freedom of expression. Before one can offer support an assessment would be made regarding their preference and choice and their baseline by observing the ways in which the individual communicates and the methods used. Everyone involved in the individuals care is made aware of the individual’s baseline and needs and preferences regarding communication and any changes are recognised during reviews and team meetings to ensure the individual’s needs are met. Key people involved with the individual may need to work using a joined up process to access information and support to ensure you get the best out of an individual’s communication abilities. These would include family, friends, therapists, school staff as well as the care and management staff. Effective communication improves the quality of life of people. It is essential that every effort is made to enhance communication, make time to listen and to understand empathically the individual’s perspective. To ensure this is adopted and promoted on an organisational level, adequate training and supervision must be undertaken. From an individual level, positive role modelling and an open culture are to be used to enable effective communication and minimise potential barriers. 1.3 Analyse the barriers and challenges to communication within own job role Communication is a fundamental relationship building skill in the workplace. If people don’t communicate well they limit their ability to connect on any meaningful level and therefore potentially cause conflict. Also with a senior or managerial role in the workplace people will have expectations of how they should communicate with others. The general social care council’s code of practice states that communications should be conducted in an appropriate, open, accurate and s traightforward way. By  communicating in this way others will have trust and confidence in you and your abilities. Workplace relationships become a lot stronger when people can clearly and effectively communicate what they need and allow others to do the same. There are many potential barriers to effective communication. Anything which blocks the meaning of a communication is a barrier and they are as follows: Language difference – this could be the choice of words used such as professional jargon or a report or explanation which is worded in a way in which the meaning is lost. Physical barriers – these are due to the physical environment such as noise level or distraction, inappropriate temperature, inappropriate lighting or also your positioning while communicating for example standing too close and invading personal space. Equally, positioned too far away would also act as a barrier. Psychological barriers – personal problems or issues can lead to a lack of concentration or engagement. Stereotyping – when on individual had a preconception about another individual, it makes it difficult for one to view the others communication without prejudice. 1.4 Implement a strategy to overcome communication barriers Regarding the young people I work with it was deemed appropriate to promote an effective communication platform for them to share their views and opinions on the running of the home, any changes they would like to make and to play an active role in planning the week ahead. This meeting agenda was a direct result of poor engagement from the young people and therefore not fully embracing their own personal preferences and choice in their lives. The new agenda format gives the young people the opportunity to have significant input via an informal platform as the formal approach was seen as a significant barrier to participation in the past. Also the opportunity to confidentially highlight concerns through their own personal agenda (placed in their draw each Monday morning) breaks down the physical barrier of having to raise it amongst their peers without feeling embarrassment or uncomfortable. While engaging in this meeting it is the responsibility of the staff to ensure the lighting is of an adequate level and the temperature is comfortable. More importantly it is their responsibility to ensure the young people have their say and open and honest communication is adopted and supported in an appropriate manor. 1.5 Use different means of communication  to meet different needs There are many different means of communication which may include one or more of the following: Verbal – communication is a two way process and it is important when communicating to listen as well as speak. In a senior or managerial role it is vitally important to adapt communications depending on who you are communicating with. For example you would communicate differently with a service user, a psychologist and a member of care staff. These would differ in the formality of the conversation and in the language or professional terminology used. Non – verbal – more than 90% of what we communicate is through non-verbal communication. This is demonstrated through our body language – our posture, how we stand, hand movements, facial expression and eye contact. Body language plays such an important role in communicating effectively as things like smiling and nodding seem like insignificant gestures but in reality they play such an important role in communicating by highlighting the interest in what is being said. Sign – this is commonly the use of sign and symbols. It requires training to effectively communicate with the intended audience. BSL is the use of signs and symbols as a communication aid to those with hearing loss. Makaton is used as an aid to support speech but not to replace it.

Depression Eulogy Essay Example

Depression Eulogy Essay Example Depression Eulogy Essay Depression Eulogy Essay Today we are gathered to mourn the most untimely death of depression. We are here to offer our condolences to depression’s closest company: self-pity, regret, and anguish. Depression went by many different names, to give just a few: sorrow, melancholy, desolation, and many more. Depression led what would most consider to be a successful life, it crept in, influenced many decisions, changed ways of thinking, acting and talking, it took over gradually when finally all that was evident was the effect depression had on those it influenced most. Yes, for some occasions, depression lost the battle to the courageous ones who chose to fight against it, but for most depression won the long and timely battle. Now I will be the one to mediate the influential life of depression. I remember the day depression and I met, I was only twelve but I realized at that very moment depression would have a major impact on my future and I was right. Depression continued to afflict me; gradually tearing me away from friends, family, and from any trace of a life I once had lived. But slowly I let everything I once held dear slip through my fingers like sand and I did nothing to stop it. I ceased caring about what mattered most and I recall when I started taking my depression out on myself when I couldn’t control my depression. It took me years to adjust to depression but eventually depression and I became very close I figured it seems as though I can’t get rid of it now might as well embrace it and that’s exactly what I did, I got very used to the affects depression had on me. In fact you could say depression and I even had a relationship of sorts, more of a mutual relationship than anything else. What depression and I had was each other and I believed for the longest time that that was the way it was always going to be. Well that was my circumstance, I had depression and depression had me; there was no going back and once I understood that everything became clearer. Clear as ever how I should manage my life. Depression had the effect on me to start drawing again, writing poetry, and even harming myself physically. What did depression receive in return? Well, depression received the satisfaction of making me miserable and that couldn’t make depression any happier. Ironic isn’t it? As I said before depression convinced me to start writing again. I recently read one of my dearest works. One that I can solely contribute to my good friend depression. I am going to recite a section of the poem depression helped me write: Now to consider what I want most does nothing more than humiliate me. Thinking of what I could’ve prevented seems to astonishing now. As if too difficult to fathom the nonsense of a most basic question. That is, why breath? Why deal with such anguish for only one happy smile. Not to last forever. Not even for a week. Though such easy questions would for most become as easy an answer not for me. with each step I take it sounds more and more lonely. I now think of nothing to save me. Depression was born August 26 2003 and died April 30 2009. Depression led a successful life. Depression was also good friends with one of my own family members. Unfortunately depression had a bigger influence on Steven. Depression took Steven from us January 12 2009. It was only then that I realized depression was too prominent in my life. I can’t honestly say many goods things about depression except for the fact that it made me stronger and now that it’s dead in my life I will never have to go through that experience again. Although I can thank depression for one thing, for showing me how beautiful life can truly be.

Concepts of Democracy in Iran essays

Concepts of Democracy in Iran essays In February of 1979, perhaps the most relevant and overwhelming revolution of the twentieth century was executed in Iran. The Islamic Revolution, as it was known, would forever change the face of politics in not only Iran but also the entire Middle East and produce political and social aftershocks that would be felt around the world. Almost two months after the revolution, the Pahlavis monarchy that had been in power for over half a century was replaced with the Islamic Republic, with the approval of over ninety-five percent of Iranians. (Joseph 2000, 307) The republic was more able to serve the predominantly Muslim makeup of Iran than the monarchy, which many claimed excluded the majority from political participation. In the twenty-three years since that transition, the issue of whether or not democracy exists in Iran has been discussed and debated extensively. When one looks at the current state of government in Iran, it is evident that the Islamic Revolution has produced a true d emocracy in Iran. The idea of democracy is defined as "a government that is periodically elected from time to time and thus controlled by the people who live under it. Under a democracy, the people rule either by direct vote at public meetings or indirectly through the election of certain representatives to govern them." (Avis 1983, 314) Iran seems to fit that definition. When compared to countries considered true democracies, such as the United States and Canada, it is obvious that numerous differences exist between those democracies and that of Iran's. However, while these differences make Iran unconventional compared to the governments of the Western powers, it does not remove Iran from the classification of a democracy. Perhaps the best way to display the legitimacy of Iran's democratic status is to draw parallels between Iran and the more accepted Western model ( Canada, the United States, and Britain) that is commonly associated with democracy....

Review paper Essay Example | Topics and Well Written Essays - 500 words

Review paper - Essay Example However, poverty has driven these people towards survival of the fittest. Mothers become increasingly detached with infants who are perceived to be weak to survive the extremely poor conditions and a presumed to be a burden on the family. This aspect has been discussed in the paper. The researcher analyzed the reproductive backgrounds of seventy two women of the small town and tried to discover linkages between the economic and maternal disparity with material and emotional scarcity. The purpose behind this study is to find out the effect of materialism and economic disparity on the social and cultural norms of motherhood, attachment, parting and eventual loss by death. The researcher wants to prove that these sentiments are a production of the environment or the society a person belongs to rather than an innate psychological feeling of attachment that comes natural to a mother. His curiosity for this study developed because if two incidents in his life one of a girl from a rural area who murdered her infant son and one year old daughter. When he asked her for the reason behind her action she replied, ‘They wouldn’t stop asking for milk and that little ones had no feelings.’ And the second incident which formed the basis of his studies was in a town where there were was shortage of food, no access to clean drinking water, lack of sanitation and infectious diseases. The writer was involved with helping a woman give birth to her second child. However, her first child was not cared for, thrown in the dumps, living in very worse conditions, taken by compassion the writer took the child to the care center and with a lot of effort nurtured him back to health. The women there however paid no heed to weak children as mentioned above and shunned the writer for making an effort on the girls first born. The second born however was fair and healthy and was the center of attention. The culture there conformed to the natural term of

Persuasive Forms of Leadership Paper Essay Example | Topics and Well Written Essays - 750 words

Persuasive Forms of Leadership Paper - Essay Example Persuasive form of leadership can be used in different methods, that is, through â€Å"persuasive leadership and the power to influence† (Bethune, 2010, p.2). It is important that public leaders should be capable of reassuring the supporters of their plans and motives as well as be able to demonstrate concern in the public affairs or issues that affect the people. Leadership is a procedure, which facilitates a manager to direct, lead and influence the work as well as behavior of the concerned people towards achievement of particular goals under the required circumstances. It is the aptitude of the manager to encourage and boost the level of confidence of his subordinates as well as motivate them to do their best in order to fulfill the tasks at hand. Leadership research has integrated various qualities that show the significant differences between leaders and non-leaders as well as the impact it has on the supporters. It is a process that calls for publicly acceptable behavior containing personality traits that will help motivate individuals to reach an objective or goal. A lot of studies have shown that a person’s characteristics along with his or her abilities and skills can forecast leader effectiveness. For example, President Obama did this by executing the healthcare reform. He captured the attention of the US citizens by first stating that insurance firms are too powerful then he suggested a reform for this case. Next, the President foresaw the final result and then executed the planned reform or solution. In this particular case, the members or supporters of the President are affected by the chances of the healthcare reform. Thus, this paper talks about the different forms of persuasive leadership, the ways a leader may be persuasive and how he or she may facilitate change, as well as the two ways in which a leader is mainly persuasive and effective. Persuasive Forms of Leadership: Trust is one of the most significant elements in public lea dership, especially when there arises a need for change. The followers or supporters of the leader need to be assured that the leader can deliver on his or her promises. If a supporter distrusts or doubts a leader then he may spread his doubts among others and soon the leader loses his power, thus leading to overall problems for the whole respective group. Trust is the first step in building relationships and when public leaders gain trust of the people they both gain mutual satisfaction. When trust is established, a leader can convince the followers that the job will get done as well as influence the opposing parties to believe in them. This indeed determines how constituents respond to change, proposed change, or the outcome. â€Å"Leadership is the potential to influence behaviour of others. It is also defined as the capacity to influence a group towards the realization of a goal† (â€Å"Management Study Guide,† n.d.). Leaders are necessary to expand future visions as well as to inspire the managerial members to want to attain the respective visions. Various forms of persuasive leadership include credibility, shared ground, compelling position, rewards and incentives, and commitment. All of these persuasive forms of leadership affect how supporters react to the intentions leaders are trying to communicate to the public. Furthermore, these persuasive forms are characteristics of leadership which supporters can observe and then develop their own opinion on the legality of data received. â€Å"A leader is involved in shaping and moulding the behaviour of the group towards accomplishment of organizational goals† (â€Å"Management Study Guide,† n.d.). The two ways in which a leader may imbibe the most effective persuasion in the public is through credibility and shared ground. Credibility: